Synopsis

Specialized asked Sabertooth to concept and deliver an idea to launch their new trail eating E-bike, the Kenevo.

Kenevo Prime was shot in New Zealand. Sabertooth worked with Hunt Cinema to ensure a successful shoot with shots aligned with our creative direction. Sabertooth also guided the animatic for the CG characters.

Client

Specialized

Specialized Bicycle Components designs and manufactures high-performance bicycles, components, and gear. Founded in 1974, the brand is known for innovation, producing industry-leading road, mountain, and electric bikes, including the iconic Stumpjumper—the first mass-produced mountain bike.

Impact

The larger than life story helped make the Kenevo’s intended use very understandable. Who doesn’t want to slay monster trails. 

Awards

Psssshhh should have.