Synopsis

In the mold of tacky 90s daytime talk shows, ”The Florence Sally Roberts Show” places mountain bikers and the Stumpjumper at the center of the on-stage public conflicts that were a part of daytime TV. With a reverence for simpler times, Sabertooth field tripped into the television archives to dig up concepts, cameras, and people to recreate a vast world of 90s daytime television. We used well-known talk show tropes to introduce Stumpjumper product features along with the crazy.

Client

Specialized

This ad was one of 20 shot by Sabertooth over a few days for the first Public Access channel campaign developed with previous Specialized Creative Director Chad Hilton. The ads were created early in our collaboration with Specialized, so we were given creative tasks to present to Chad at Specialized for approval. 

Also adding here, the FSR was part of the Public access channel advertising strategy. Low-cost execution. Leaning into camp and tacky. However, telling very product-focused stories, just through the lens of the Public Access channel content. A channel where anything and everything goes - the crazier and more ridiculous, the better for the campaign.

Read more about how we work with our clients.

Impact

With this campaign, we hit the sweet spot between smart and dumb. Specialized reaped the rewards with millions of social media views and high engagement.